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Lumen Is ‘Tinder For Seniors’ Plus It Simply Launched
Making Badoo, Bumble and Chappy, Andrey Andreev, understands a plain thing or two about internet dating. Lumen could be the latest venture in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end for the age range – over-50’s are Lumenis the desired clientele.
Despite a website that is busy, Argouges views an enormous mobile marketplace for Lumen; «When you have a look at relationship products specific to over 50s, they all are dating internet sites. 80 million singles over 50 in the united states and western European countries, yet the demographic is underrepresented by dating sphere.» Argouges should be bullish; he’s got spent +$4.5 million within the software.
The scene is familiar. Swipeable pages, big images, bios however with one distinction. All people have to upload a selfie included in the verification process, and an algorithm authenticates this from the other profile images offered. a good touch and a tragic indication of the changing times and problems with internet dating.
Dating apps are wide ranging. Any brand brand new software that is wanting to scale needs an unusual variety of strategy and Argouges is attempting brand new things ; «Our company is testing plenty of different marketing techniques, making use of a mixture of on the internet and offline, with a give attention to offline because we should fulfill our user base and build a dialogue up using them. For instance, this thirty days we will be going to a variety of sporting, musical and social activities that are matching with your brand name eyesight and demographics.» Time will tell if this bears better fruit than the typical spam your buddies and paid-ads strategy that most dating apps like to utilize.
The question that is biggest, just what makes Lumen a lot better than competitors? So what does Lumen have that Tinder doesn’t? Relating to Andreev, it is about verification and more pictures. Lumen utilizes AI and should have a the least three pictures for a profile. Hardly a groundbreaking brand brand new twist or unique UI but a progression that is interesting. The +50 market is not likely to require as numerous great features to put on their attention. When around 40% of all of the marriages result in divorce proceedings when you look at the UK and United States, Lumen may well not what is a mail order bride should do certainly not occur and become for an market that is underserved. Apps have inked a complete great deal less and seen success.
Argouges plus the united group do not have every thing prepared and so are prepared to ask lots of concerns since the software rolls away. Andreev would like to learn; «Do individuals over 50 want up to now over 50 only? Will be the over-50s prepared for the software just solution? Are over-50s as simple to find as millennials online? Will we manage to have an age influence that is positive society? They are the concerns we are asking within the coming months.»
Lumen is concentrated on a rich demographic plus one that needs a unique collection of solutions so that it will undoubtedly be interesting to see whom sooner or later advertises or partners with all the application. Besides marketing, the data that the application will create is supposed to be interesting to many organizations on a wide range. Lumen defintely won’t be in short supply of individuals planning to partner along with it in the event that software scales since the united group plan.
Lumen can be acquired now on iOS and Android os in britain only but may be available internationally quickly.